In the third quarter of 2025, several squad RPG applications made significant impacts on the gaming landscape in New Zealand. Here's a closer look at the performance of the top 5 apps during this period, based on data from Sensor Tower.

Umamusume: Pretty Derby from Cygames, Inc. showed a peak in weekly revenue at approximately $19.5K in mid-July, followed by a decline to around $2.5K by the end of September. Downloads initially surged to 3.1K in early July but dwindled to about 296 by the quarter's end. Active users peaked at 5.5K in mid-July, gradually decreasing to 3.2K.

Hero Wars: Alliance Fantasy by Nexters Global LTD maintained a consistent revenue flow, with a high of $8.1K in early July, tapering to roughly $4.7K in late September. Downloads fluctuated, peaking at 599, while active users hovered around 3.2K mid-quarter, dropping to 2.5K by the end.

Voidpet Dungeon from Voidpet Inc. experienced a notable increase in revenue, starting at $171 and reaching $597 in late September. Downloads grew steadily, from 96 to a peak of 983 in early September. Active users also increased significantly, from 69 to 868.

CookieRun: Kingdom by Devsisters saw its weekly revenue fluctuate, with highs of $6.6K in late September. Downloads remained stable, while active users peaked at 19K in late August, indicating a strong user base.

Finally, RAID: Shadow Legends from Plarium Global Ltd began the quarter with revenue of $13.8K, stabilizing near $7.5K by the end. Downloads showed a gradual increase, reaching 536 in late September, while active users grew from 1.2K to 1.5K.

These insights reflect the dynamic nature of the squad RPG market in New Zealand, with more detailed analytics available through Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

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Quarter Summary