The third quarter of 2025 showcased interesting trends for subscription games in Italy, with Football Manager 2024 Mobile leading in revenue and downloads.

From Netflix, Inc., this game saw weekly revenue peaking at around $555 in early July, with downloads reaching a high of 2.6K in early August. However, weekly active users experienced a decline from 36.2K to 23.6K by the end of September.

Flutter: Butterfly Sanctuary by Runaway, despite no new downloads, managed to generate modest revenue, peaking at $85 in mid-September.

Hearts: Card Game from MobilityWare showed fluctuating weekly revenue, with a peak of $58 at the start of the quarter. Downloads maintained a steady increase, peaking at 111 in late July, while active users gradually decreased from 880 to 567.

Classic Solitaire NETFLIX also from Netflix, Inc., experienced a consistent rise in downloads, reaching 2.3K in early August, although revenue remained relatively low.

Stranger Things: 1984 saw steady download numbers, with a peak of 426 in late July. Active users fluctuated slightly, ending the quarter at 804.

For more detailed insights and data, visit Sensor Tower. The trends observed here provide a snapshot of the dynamic mobile gaming landscape in Italy during this period.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025

Downloads

Revenue

Quarter Summary