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In the first quarter of 2023, the wellness app category saw significant activity on Android devices within the United States. Sensor Tower provides a detailed look at the performance of the top wellness applications during this period.
The Calm - Sleep, Meditate, Relax app experienced a notable increase in revenue, starting the quarter with around $116k and peaking at nearly $170k before settling at around $170k by the end of March. Downloads for Calm showed an upward trend in Q1, with figures jumping from around 36k to 78k in mid-March, and then slightly decreasing to around 66k. The weekly active users fluctuated, reaching a high of around 512k in mid-January and then dipping to approximately 464k by the quarter's end.
Headspace: Sleep & Meditation also saw growth in revenue, with a rise from about $75k to $115k in mid-January, followed by a gradual decline to around $84k by the end of March. Downloads for Headspace remained relatively steady, with a peak at approximately 23k in early March. The app's weekly active users showcased a peak of nearly 295k in early January, followed by a slight decrease to around 261k in mid-March.
ShutEye®: Sleep & Relax had a remarkable increase in revenue from about $14k to $82k in late March, after a steady climb throughout the quarter. Downloads for ShutEye® peaked at around 50k in early March and then dipped to about 27k by the end of the quarter. The app's weekly active users saw a significant rise, going from around 24k to over 70k in early March, before leveling out at around 53k.
Paired: Couples & Relationship showed consistent revenue throughout the quarter, starting at around $29k and peaking at nearly $39k. Downloads for Paired had a high of approximately 18k in early January, with a gradual decline to around 9k by the end of March. Weekly active users for Paired remained stable, with a slight increase from around 136k to 134k over the quarter.
BetterSleep: Sleep tracker experienced a slight fluctuation in revenue, starting at around $27k and ending the quarter at approximately $25k. Downloads for BetterSleep had a high of around 18k in early January and a low of about 13k by the end of March. The app's weekly active users showed a peak at over 102k in early March, with a decrease to around 89k by the quarter's end.
Overall, the first quarter of 2023 revealed that these top wellness apps on Android in the US have maintained a steady presence among users, with varying degrees of growth in revenue, downloads, and active users. For more insights, Sensor Tower's detailed analytics provide an in-depth look at app performance trends.