In the first quarter of 2023, the US Android market for wellness apps experienced varied trends across the top five applications. Sensor Tower provides a detailed look into how each app performed in terms of downloads, revenue, and weekly active users.

Calm - Sleep, Meditate, Relax saw a significant increase in downloads, peaking at around 78k in late March, up from roughly 36k at the end of December. Revenue showed a steady increase, reaching around $170k in mid-January and spiking to approximately $183k towards the end of March. Weekly active users fluctuated, initially rising to over 500k in early January but then experienced a dip to around 464k by the end of March.

ShutEye®: Sleep & Relax also experienced growth, with revenue jumping from around $14k to over $82k in March. Downloads saw a substantial rise in early January to around 29k, followed by a more gradual increase to roughly 50k in early March, before a decline to about 27k by the end of the month. Active users showed a strong upward trend, starting at approximately 24k and reaching over 70k in early March, though this number decreased to around 53k by the end of the quarter.

For Breeze: mental health, revenue saw a steady increase, peaking at around $25k in late February. Downloads reached a high of almost 49k in mid-January, but by late March, they had fallen to approximately 16k. Weekly active users mirrored this trend, with a peak of around 48k in mid-January and ending the quarter at about 26k.

Headspace: Sleep & Meditation showed consistent revenue, with a notable peak of around $116k in mid-January. The app's downloads and active users witnessed slight fluctuations; downloads hovered around 20k for most of the quarter, and active users ranged from approximately 260k to 294k.

Lastly, BetterSleep: Sleep tracker had its revenue reaching about $27k in late March, with a dip to around $20k in early February. Downloads saw an upward trend in early March to nearly 19k, followed by a decrease to around 13k by the end of the month. Weekly active users peaked at over 102k in early March, before falling to approximately 88k by the quarter's end.

For further insights and detailed app performance metrics, Sensor Tower's extensive data offers a comprehensive view of the wellness app marketplace.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2023

Android

Downloads

Revenue