France's Top 5 Apparel Android Apps Q4 2020 Performance Overview

In the final quarter of 2020, the apparel category on Android saw varied performances among the top applications in France. Data provided by Sensor Tower offers an overview of how these apps fared in terms of downloads and weekly active users.

Vinted - Buy and sell clothes, originating from Lithuania, maintained a steady download trend, starting at approximately 78K in the last week of September and peaking at around 78K in the first week of October. However, there was a noticeable dip to 42K by mid-December. The weekly active users showed more consistency, with numbers hovering around 1.3M in early October and slightly decreasing to 1.2M by the end of December.

Singapore's SHEIN-Shopping Online saw a fluctuating download pattern, commencing at around 53K and ascending to a high of approximately 62K in mid-November, before dropping to 40K towards the year's end. Weekly active users experienced a surge, climbing from around 854K to over 1.1M in late November, but this figure contracted to about 797K by the close of December.

German-based Zalando – online fashion store started the quarter with downloads at approximately 43K and experienced a decline, slipping to around 19K in December's second week, before rebounding to 33K at the year's end. Active users peaked at about 560K in late November, a significant increase from the 433K at the beginning of October, eventually settling at around 380K by the end of December.

Floryday - Shopping & Fashion, without a listed publisher country, witnessed downloads beginning at about 24K and, after some fluctuations, ended the quarter with similar figures. Weekly active users saw a modest rise from roughly 41K to 49K in mid-November, but there was a slight decrease to 41K as the quarter concluded.

Finally, Nike: Shoes, Apparel & Stories from the US observed its downloads start at around 17K, peaking at nearly 25K in mid-November, and then tapering off to 16K by the end of December. Weekly active users showed a gradual increase from 107K to 132K in mid-November but witnessed a slight drop to 119K by the quarter's close.

These trends provide a snapshot of the apparel app market dynamics on the Android platform in France during Q4 2020. For more detailed insights and data, Sensor Tower's platform offers an in-depth look at the app market performance.