Q4 2020 Performance of Top Android Food and Diet Tracking Apps in the US

As we close the books on the fourth quarter of 2020, it's clear that health and wellness apps continue to play a pivotal role in the lives of many. Based on data from Sensor Tower, let's delve into the performance of the top five food and diet tracking applications on the Android platform in the United States during this period.

MyFitnessPal: Calorie Counter maintained a steady user base with weekly active users fluctuating around the 600K mark during the quarter, ending with a notable increase to 574K in the last week. Downloads showed a gradual decline from 23K to 19K but surged to 35K in the final week. Revenue trends also saw a downward trajectory, starting at approximately $195K and dipping to $136K before a significant rise to $209K in the last week of December.

Noom: Weight Loss & Health experienced a consistent level of weekly active users, starting at 362K and reaching 447K by the end of December. The app's downloads began at 20K, dipped slightly mid-quarter, and then impressively jumped to 66K in the final week. Revenue for Noom showed a modest trend, with figures hovering around $3K to $4K most weeks, with a slight decrease before rising back to approximately $3K.

Fasting - Intermittent Fasting saw its weekly active users starting at 163K and ending the quarter at 167K, indicating stable engagement. Downloads varied, with a starting point of 17K, decreasing slightly, and then peaking at 26K. Revenue figures were relatively low, starting at $1K and experiencing a notable increase to $4K in the last recorded week.

Fastic: Fasting & Food Tracker showed an initial active user count of 100K that dipped to 67K mid-quarter before rising to 93K. Downloads began at 18K, saw a significant drop in November to 3K, but rebounded strongly to 55K by the year's end. Revenue trends mirrored this pattern, with a starting point of $26K, a decrease to $18K, and a climb to $41K in the final week.

Calorie Counter by Lose It! had a robust active user base, beginning the quarter with 413K users and ending with 415K. Downloads for the app showed a decrease from 16K to 11K, with a year-end spike to 20K. Revenue followed a similar pattern, starting at $53K, dipping to $33K, and then experiencing a significant increase to $77K at the quarter's close.

For more detailed insights and analysis, Sensor Tower's platform offers a comprehensive look into the app market's dynamics. The performance of these food and diet tracking apps reflects the ongoing interest in personal health and nutrition management, a trend that is likely to continue into the future.