Predictions for the Digital Economy in 2026
2025 reshaped the digital economy in ways that no one could imagine only a few short years ago. Generative AI continued its legendary ascent, retail media became a permanent fixture in digital ad budgets, and gaming continued to dominate global attention. Our report, Predictions for the Digital Economy in 2026, distills all the major trends from last year, using a combination of expert analysis and industry-leading data to make informed predictions about what the next year will bring.
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Below is a quick summary of the six major predictions contained inside, but the full report goes much deeper — with interactive charts, granular performance breakdowns, and the biggest trends to watch out for in 2026.
Prediction 1: Generative AI apps will earn more than $10 Billion in 2026
Prediction 2: Vertical video will spur app growth — led by Short Drama
Prediction 3: Gen AI will rival paid advertising for driving website traffic
Prediction 4: Digital advertisers will shift ad dollars to image creatives over videos
Prediction 5: Winning mobile games in 2026 will pair ad-friendly hooks with deep monetization
Prediction 6: Shorter, smarter development cycles are returning for video games