Q4 2020 Interactive Story Games Market Analysis for Android in the UK

As the year 2020 came to a close, the Interactive Story Games category saw varied performances among its top contenders on the Android platform in the United Kingdom. Data from Sensor Tower delivers a glimpse into the downloads, revenue, and weekly active users for these engaging titles.

Chat Master!, published by Supersonic Studios LTD, exhibited a strong start with downloads peaking at around 99K in late October, before gradually descending to 55K by year-end. The weekly active users followed a similar trend, launching from 5K to a peak of over 140K in early November and then stabilizing around 115K in the final week of December.

Lion Studios' Save The Baby showed a spike in downloads reaching over 18K in late November, then dipping to around 5K towards the end of December. The active user base mirrored this pattern, with a climb to nearly 29K users and a decline to approximately 15K by the last week of 2020.

The veteran app Episode - Choose Your Story from Episode Interactive managed to increase its revenue from about $13K to over $21K in the final week of the quarter. Weekly downloads also saw an upswing from 5K to over 16K, while active users grew significantly, from around 29K to 48K, indicating a strong finish to the year.

Street Hustle, another Lion Studios title, had a short revenue period with a minor peak of $24 in mid-December before dropping to zero. Downloads saw a high of approximately 22K in mid-November, but ended the quarter at around 8K. Weekly active users reached a high of over 25K before slightly dropping to about 10K.

Finally, Chapters: Interactive Stories by Crazy Maple Studio Dev showed a consistent revenue stream, with a notable increase from $47K to $55K in the last month of 2020. Downloads experienced a rise from 3K to over 9K, and the active users climbed from 41K to over 52K in the same period.

For more in-depth insights into the performance and trends of these Interactive Story Games and others in the market, Sensor Tower offers detailed analytics and data.