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As the year 2020 came to a close, the investing and financial management app sector on Android devices in the United Kingdom demonstrated notable user engagement. Data from Sensor Tower provides insights into the performance of the top applications in this category during the fourth quarter.
Bloomberg: Finance Market News maintained a steady increase in weekly active users (WAUs), starting at approximately 3.9K and peaking at around 4K by the end of December. Downloads also saw a consistent pattern, hovering in the range of 312 to 493K throughout the quarter, while revenues fluctuated, with a notable spike to $2.5M at the end of November before settling at around $1.1M in the final week of December.
SA Stock Market Analysis, Data observed a more volatile revenue trend with peaks and troughs, reaching as high as $1.9M mid-December. The app's downloads showed a steady uptick from 197K in late September to 362K by the year's end. The WAUs for SA Stock Market Analysis, Data increased over the quarter, starting at roughly 3.3K and climbing to approximately 4.3K.
Finimize - Finance Insights experienced a significant surge in revenue in early October, reaching $1.5M, and then displayed a general downward trend, concluding the quarter at just over $1M. However, downloads for Finimize dropped to zero after the first week of November, which may suggest a shift in the app's distribution strategy or availability.
Delta Investment Tracker had a slow start with no downloads at the beginning of the quarter, but gradually picked up momentum, ending with nearly 300 downloads by December's end. The app's revenue showed an upward trajectory, from around $959K in late September to approximately $1.7M in the last week of December. WAUs also saw growth, starting at about 3.3K and rising to 3.7K.
Currency Heatwave Forex meter, despite having no recorded downloads for the quarter, did generate revenue. The app began the quarter with $1.1M and saw fluctuations throughout, ending slightly lower at $628K in the final week.
The data presented here reflects the performance of these top investing and financial management apps in the UK's Android market during Q4 2020. For more detailed insights and analysis, Sensor Tower's platform offers a comprehensive view of the app ecosystem.