Blog

AI Insights · Timothy · January 2021

Q4 2020 Performance of Top Personal Finance Apps in Europe on Android

A Sensor Tower analysis reveals the Q4 2020 trends for the top five personal finance apps on Android in Europe, focusing on downloads and active users.

Q4 2020 Performance of Top Personal Finance Apps in Europe on Android

As the year 2020 wrapped up, Europe saw varying performances among the top Android personal finance applications. Insights from Sensor Tower showcase how these apps fared in terms of downloads and active users.

Wallet: Budget Expense Tracker experienced a steady revenue trend, concluding the quarter with $9K in the final week. Downloads showed an uptick from 3.7K in mid-October to approximately 7K by year-end. Weekly active users dipped in October to 60K but rebounded to 68K by the close of December.

For 1Money: expense tracker budget, revenue peaked at nearly $9K in the last week of December. The app's downloads saw a significant rise from 11.8K in the third week of December to over 22K in the final week. Active users also increased, from 193K to 218K during the same period.

Bankin' showed a revenue increase from $5.6K to $10.9K in late November, with a slight decline to $3.9K by the end of December. Downloads spiked to 14.4K in mid-October but normalized to around 11.2K by the quarter's end. The app's active users grew from 144K to 182K over the quarter.

Finanzguru - Konten & Verträge witnessed a revenue increase from $3.8K to $5.4K in the last week of December. Downloads peaked at 6.9K in the third week of October but ended the quarter at around 4.8K. Active user counts rose from 68K to 85K throughout the quarter.

Lastly, Fast Budget - Expense Manager saw its revenue improve modestly from $2.7K to $3.2K by the year's end. Downloads dipped in mid-December to 3.2K but recovered to 5.7K in the final week. Active users saw a decline from 43K to 37K in mid-December before increasing to 42K by the close of the quarter.

For more detailed insights and data, readers can explore further on Sensor Tower. The trends observed in these leading financial management apps reflect the dynamic nature of app usage and monetization in the personal finance category.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2021