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The last quarter of 2020 was a dynamic period for tower defense games on the Android platform in the United States. Sensor Tower's data provides a snapshot of how these games performed in terms of downloads, revenue, and active users.
Starting with Arknights, published by Yostar Limited, the game saw a significant spike in revenue in the last week of December, reaching nearly $1M. Downloads peaked early in the quarter with over 8K in the last week of September and ended the year with a rise to 4.7K. Weekly active users showed a slight decline over the quarter, starting with approximately 78K and ending with nearly 70K.
Random Dice: Defense, from publisher 111%, experienced its highest revenue in the first week of the quarter, with over $100K, and a dip to around $80K by the end. The game had a remarkable surge in downloads in mid-October, reaching over 126K. Active users hit a high of over 214K in mid-October, before settling to around 171K at the close of the quarter.
Ninja Kiwi's Bloons TD 6 maintained consistent revenue throughout the quarter, ending with its highest weekly revenue of nearly $100K. Downloads saw a significant increase in the final week of December, reaching almost 12K. The game's active users remained fairly stable, with a slight peak in early November at around 59K.
For ELECTRONIC ARTS' Plants vs. Zombies™ 2, revenue grew towards the end of the quarter, reaching over $68K. Downloads remained strong throughout the period, with a high of over 29K in late November. Weekly active users showed a peak of over 214K in the same month, then a slight decrease to around 204K by the year's end.
Lastly, Final Fate TD by GameSword saw a gradual decline in revenue from the start of the quarter, with an end at over $31K. The game's downloads dropped significantly after its release in September, with the last week of December only seeing 671 downloads. Active users mirrored this trend, dwindling from nearly 12K to 2.8K by the quarter's end.
For more detailed insights on the performance of these tower defense games and others, Sensor Tower's comprehensive data and analytics can help understand market trends and user engagement.