UK's Top Beauty Retail Apps on iOS: A Sensor Tower Q4 2020 Recap

The final quarter of 2020 saw notable performance among the top beauty retail applications in the United Kingdom on the iOS platform. Here's a brief overview of their activity, based on data provided by Sensor Tower, with insights into downloads and weekly active users.

Superdrug maintained a consistent download rate throughout Q4, with figures fluctuating moderately between 9K and 11K. The app's weekly active users showed a slight downward trend from around 32K in mid-November to approximately 31K by the year's end.

LOOKFANTASTIC: Beauty & Makeup experienced a surge in downloads, hitting a peak of over 21K in late November, before settling back to around 4K towards the close of December. Weekly active users mirrored this pattern, with a notable rise to 35K in November, followed by a decrease to around 18K by the end of December.

BEAUTY BAY also saw an increase in downloads, particularly in mid-November, reaching over 10K. The app's active users peaked at around 50K in the same period, before experiencing a gradual decline to approximately 47K by the quarter's conclusion.

Lush Fresh Handmade Cosmetics had a modest start in Q4 with downloads in the 1K-2K range, but ended the year with a significant spike, jumping to nearly 13K in the last week of December. The app's active users followed a similar trajectory, starting at around 1.6K and soaring to over 10K in the same period.

Feelunique: Limitless Beauty showed a steady increase in downloads from just under 600 to just over 1K by the year's end. Active user numbers remained stable, with a slight upward movement from 12K to around 13K weekly active users during the quarter.

For more detailed insights and analysis, Sensor Tower's full reports and data offerings provide a comprehensive look at the app marketplace trends and performances.