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In the fourth quarter of 2020, self-therapy and journaling apps on the iOS platform saw varied performances in the United States. Sensor Tower's data offers an insightful glimpse into the trends of these top applications.
I am - Daily Affirmations by Monkey Taps showed a strong increase in revenue, climbing from $26K in the last week of September to a peak of $105K in the final week of December. Downloads followed a similar upward trajectory, starting at approximately 22K and surging to 70K by year-end. Weekly active users also saw a significant rise, from around 80K to 150K in the same period.
Fabulous: Daily Habit Tracker, developed by Fabulous, maintained a steady revenue, with a notable spike to $55K in the last week of December. The app's downloads saw a dip initially but recovered to 32K by the close of the quarter. The weekly active users fluctuated, ending with an increase to 187K from an initial 182K.
Lasting: Marriage & Couples from Groop Internet Platform inc. had relatively stable revenue, ending the quarter at nearly $27K. The app experienced a varied download pattern, concluding with a significant jump to over 14K. The weekly active users count saw a rise in December, reaching approximately 24K.
Bloom: CBT Therapy & Journal by Meemo Media Inc. exhibited growth in revenue, especially in the last week of December, hitting close to $40K. Downloads peaked mid-quarter at over 8K but saw an end-of-quarter spike to nearly 15K. Weekly active users showed an upward trend, reaching over 14K by the end of December.
Alan Mind Daily Journal experienced a positive revenue trend, with a rise from $10K to $32K throughout the quarter. Downloads showed significant growth, with over 40K in the last week of December. The app's weekly active users more than doubled, from around 24K to 70K.
For more detailed insights and data on app performances, Sensor Tower provides a comprehensive analysis platform.