Q4 2020 UK Dating App Performance: Top 5 on Unified Platforms

As the year 2020 came to a close, the dating app scene in the United Kingdom saw a mix of trends across top performing platforms. Data from Sensor Tower provides a comprehensive look at how the top 5 dating apps fared in the fourth quarter.

Tinder: Chat, Dating & Friends

Tinder, one of the most popular dating apps, experienced a revenue fluctuation, peaking at nearly $1M in mid-November and then dropping to around $686K by the end of December. Downloads remained fairly consistent, with a slight dip to 37K in the third week of December. Weekly active users started at 2M in late September, reached a high of 2.1M in late October, and saw a gradual decrease to 1.7M by year's end.

Bumble: Dating & Friends App

Bumble saw its revenue hover around the $260K-$280K mark for most of the quarter, with a slight dip to $236K in the final week. Downloads peaked at 34K in early October and trended downwards to 26K by the close of the year. The weekly active users for Bumble began at 848K and showed a downward trend, finishing at 746K.

Yubo: Make new friends

Yubo showed an upward trend in revenue, ending the quarter on a high note at $96K, up from around $60K at the start. The app's downloads saw a steady increase, concluding the year with over 33K downloads in the last week of December. Active users also demonstrated growth, starting at 354K and rising to 433K.

Hinge Dating App: Match & Date

Hinge recorded a revenue trend that rose from $161K to $173K by the end of December. The app's downloads witnessed a peak of 24K in mid-October and ended with over 20K in the final week. The weekly active users showed a peak of 578K in late October, followed by a decline to 514K by the end of December.

Badoo: Dating. Chat. Friends

Badoo, with its UK roots, maintained a revenue pattern between $137K and $184K. Downloads for Badoo were highest at the start of the quarter with 22K and experienced a gentle dip to 15K by the year's end. The weekly active users count remained fairly stable, starting at 584K and ending slightly down at 574K.

The data from Sensor Tower presents a diverse picture of user engagement and financial performance for these leading dating apps in the UK. For more detailed insights, Sensor Tower's platform offers in-depth analysis and metrics for app performance.