Brazil's Delivered Meal Kits & Specialty Foods App Performance Q4 2020

In the final quarter of 2020, Brazil's delivered meal kits and specialty foods applications saw various trends in downloads and user engagement. Sensor Tower provides a deeper insight into the performance of these top applications.

Vivino: Buy the Right Wine experienced a steady increase in downloads from 8.5K in late September to a peak of 18K in the third week of December. Weekly active users reflected a similar trend, starting at 129K and reaching a high of 209K in the third week of December before slightly dropping to 188K at the year's end.

Snack.io, despite not generating revenue, showed an initial increase in downloads, peaking at 138 in the third week of October, then fluctuating and eventually decreasing to a mere 6 by the end of December. The weekly active users mirrored this decline, starting at 725 and ending the quarter at 476.

HelloFresh: Meal Kit Delivery had a minimal presence in the market, with downloads ranging from a single digit to a low of zero in the second week of October. Weekly active users remained relatively flat, with a slight decrease from 311 at the beginning of the quarter to 273 at the end.

Gousto showed an almost non-existent performance in the quarter, with only 1 download recorded in early November and 3 at the end of December. No data on weekly active users was provided.

Tavour also had very limited data, with only 2 downloads and no reported revenue or weekly active users.

The provided data reflects the performance and trends of these applications without delving into the reasons behind the numbers. For a more comprehensive analysis, Sensor Tower offers detailed insights.