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AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Food & Diet Apps in Brazil
An analysis of the top 5 food and diet tracking applications in Brazil during the fourth quarter of 2020 reveals significant user engagement. Sensor Tower's data showcases the apps' download trends and weekly active users.
In the final quarter of 2020, Brazil's health-conscious individuals continued to engage with food and diet tracking applications. Sensor Tower provides a closer look at the performance of the top apps in this category.
MyFitnessPal: Calorie Counter maintained a consistent user base, with weekly active users hovering around the 300K-400K range. Downloads peaked in early November with 24K but saw a decline towards the end of December, settling at around 13K.
YAZIO Calorie Counter & Diet experienced a surge in downloads mid-December, reaching a high of 49K. Weekly active users for YAZIO also saw an uptick in the last week of December, with a notable increase to 486K.
Technutri: Healthy Weight Loss, a local Brazilian app, showed an impressive spike in downloads in October with over 53K. Active users reached their peak at 111K in the same month but gradually decreased to 68K by the end of December.
Simple: Weight Loss Coach had its highest number of weekly active users in October with 57K. Downloads experienced a significant jump to 30K in the same month but dropped to a modest 1K by December's end.
BodyFast: Intermittent Fasting saw its weekly active users more than double from the start to the end of the quarter, finishing with 38K in the last week of December. Download figures also reflected a growing interest, with an increase to 22K in the final week of 2020.
For more insights on the app market performance, Sensor Tower's comprehensive data offers an in-depth analysis of trends and user engagement across various categories and regions.
