Australia's Top Food & Diet Apps in Q4 2020: A Sensor Tower Analysis

In the fourth quarter of 2020, Australians showed a keen interest in managing their health and diet through mobile applications. Sensor Tower provided an in-depth look at the top food and diet tracking apps in the region, examining their downloads, revenue, and active users.

MyFitnessPal: Calorie Counter maintained a strong presence with weekly revenues fluctuating around the $80K to $90K mark, peaking at $94K in the week of November 30th. Downloads saw a high of approximately 15K in the last week of December while weekly active users showed a decline from 348K to 316K by the end of the quarter.

Fastic: Fasting & Food Tracker experienced revenues ranging from $7K to $13K, with a notable increase to nearly $14K in the last week of December. Downloads peaked early at over 7K in the week of September 28th but ended the quarter with a significant rise to 8.5K. Active users started at 23K and saw a rise to almost 25K in the closing week of the year.

Noom: Healthy Weight Loss Plan had a modest revenue performance with figures generally under $1K, but a spike to $793 in the final week of December. The app's downloads saw a substantial increase from around 3K to over 8K in the same period, and active users grew from 34K to 39K, indicating a positive trend.

Lose It! – Calorie Counter showed revenue numbers that varied, with a peak at $6.2K in late November and ending the quarter with $5.6K. Download numbers hovered around 4K to 5K, with a slight increase to 4.3K in the last week. Weekly active users were consistent, starting at 33K and rising to just over 31K by the end of Q4.

Lifesum Food Tracker & Fasting exhibited a revenue trend that started around $7K, dipped to $5.2K, then surged to $13K in the final week of December. Downloads showed a jump from just under 3K to over 7K in the last week of the year, while active users increased from 21K to 28K, demonstrating a strong finish to the quarter.

For more insights and detailed app performance data, Sensor Tower's platform offers a comprehensive analysis of the app ecosystem.