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AI Insights · Timothy · January 2021

Top 5 Investment Apps in Australia Q4 2020 Performance Overview

An analysis of the Q4 2020 performance of the top 5 investing and financial management apps in Australia reveals their trends in downloads and weekly active users. Sensor Tower provides detailed insights into these market dynamics.

Top 5 Investment Apps in Australia Q4 2020 Performance Overview

In the fourth quarter of 2020, the investing and financial management apps landscape in Australia saw varying trends in user engagement and downloads. Data provided by Sensor Tower offers an insightful glimpse into the performance of these applications on a unified platform.

Starting with CommSec, downloads peaked in late November with around 12K new users, while weekly active users reached a high of nearly 202K in the same period. Despite a dip in downloads to around 8.6K by the end of December, active users showed an uptick, closing the year at around 193K.

The CommSec Pocket app followed a similar pattern, with downloads surging to over 10K in late November before falling to approximately 3.4K by the year's end. However, the app's weekly active users data was not available.

Finder.com: Budget Manager saw its highest number of downloads in mid-October at nearly 12K, before experiencing a decline to around 5.3K by the end of December. Like CommSec Pocket, this app's weekly active users data was not provided.

Plus500 Trading Platform experienced a gradual increase in downloads, reaching over 7.8K in late November. However, downloads slid down to around 5K by the end of the quarter. Weekly active users saw a peak of over 40K in the same late November window but decreased to around 36K by the end of December.

Lastly, eToro: Investing made social had a high of over 5.6K downloads in mid-October, which declined to approximately 4K by year's end. The app's weekly active users saw a steady increase from 24K to over 35K over the quarter.

For additional insights into the performance of these and other applications, visit Sensor Tower. The data reflects the trends in the Australian market for the investment and financial management category, providing a snapshot of user preferences and app popularity.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2021