Q4 2020 Insights: Top Self-therapy and Journaling Apps in Brazil

In the fourth quarter of 2020, Brazil saw significant engagement in the self-therapy and journaling app category. Sensor Tower's data presents a clear picture of how these apps have performed in terms of downloads, revenue, and weekly active users.

Cingulo – Mental Wellness experienced a peak in downloads, reaching over 21K in the first week of December, while weekly active users hit a high of over 71K in the same period. The app's revenue also showed an upward trend, culminating at around $5K in the third week of December.

Fabulous: Daily Habit Tracker saw its downloads fluctuate, with a notable spike to over 13K in the last week of December. The app's active users reached over 61K in the final week of 2020, while revenue saw a high of $3.6K in the first week of October.

Productive - Habit Tracker observed a steady number of downloads throughout the quarter, with a notable increase to over 4K in the last week of December. Weekly active users saw a slight rise, ending at over 22K in the same week. Revenue for Productive peaked at around $2K in the last week of December.

Daylio Journal - Daily Diary maintained a consistent number of weekly active users throughout the quarter, with a slight increase to over 131K in the final week of the year. Downloads saw a boost to over 6K in the same period, while revenue showed a modest upward trend, peaking at $526 in the last week of November.

Lastly, Mindvalley: Self Improvement had minimal download activity, with a slight uptick to 8 downloads in the third week of December. The app's weekly active users remained below 100 throughout the quarter. Revenue peaked at $769 in the last week of December, despite the low download numbers.

For more insights and detailed app performance analytics, Sensor Tower's platform offers comprehensive data to understand the trends and user engagement in the self-therapy and journaling app space.