We’ve acquired Playliner!
In the first quarter of 2021, the consumer finance application landscape on Android saw varying performance across top contenders in the United States. The data provided by Sensor Tower offers a closer look at how these apps fared in terms of downloads and user engagement.
Rocket Money - Bills & Budgets kicked off the quarter with downloads peaking at 80K in the last week of December 2020, followed by a decline to 31K by the end of March 2021. Weekly active users topped at 325K in the same period but dipped to 291K by the quarter's end. Revenue trends started at approximately $29K in the last week of December and saw a high of $35K in mid-January before settling around $21K at the close of the quarter.
EveryDollar: Budget Tracker downloads began at nearly 12K in the final week of December and saw a slight rise to 8K by the end of March. Active users started at 165K and declined to approximately 132K in the same timeframe. Revenue displayed a notable spike, reaching $28K in mid-January, and then fluctuated, ending the quarter at about $15K.
For Quicken Simplifi: Budget Smart, the app downloads oscillated, starting at 4.3K and ending the quarter at around 2.6K. Revenue figures showed a modest increase from $3K to just over $4K in the early weeks of March, followed by a slight decrease to $2.6K.
The Wallet: Budget Expense Tracker saw its downloads commence at 3K and experience a minor increase to 2.2K by the quarter's end. Weekly active users began at 8.7K and remained relatively stable, ending at 8.2K. The revenue for Wallet followed an upward trajectory from $4.1K to $3.4K over the quarter.
Lastly, PocketGuard・Budget Planner App started with downloads at 1.3K, dipping significantly in late January, and then recovering to 703 by March's end. Revenue trends for PocketGuard started around $3K, decreased in late January, and slightly recovered to $1.5K by the close of the quarter.
For more detailed insights and data on the performance of consumer finance applications, Sensor Tower's platform provides comprehensive analytics and trend reports.