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As we venture into the digital age, self-therapy and journaling apps have become pivotal tools for personal growth and mental well-being. Sensor Tower's data provides us with a glimpse into the performance of such applications in the UK for the first quarter of 2021.
The Fabulous Daily Routine Planner exhibited a notable trend with revenues peaking at approximately $26K in late January before descending to around $12K by the end of March. Downloads surged to over 17K in mid-January, followed by a gradual decline to roughly 8K by the quarter's end. Weekly active users reached a high of 46K in late January, with a slight decrease to around 43K in late March.
Mindvalley: Self-Improvement showed a steady revenue increase, starting at around $1.4K and rising to a peak of $3.4K in early March, before slightly dropping to just over $2K. Downloads remained relatively low, with a slight peak of 456 in early February. Active users demonstrated growth from 609 to nearly 1K throughout the quarter.
For Daylio Journal - Mood Tracker, revenues fluctuated, with a notable peak at $1.1K in late February. Downloads showed a gradual decrease from 1.3K to 666 by the quarter's end, while weekly active users remained stable around 35K, peaking at 39K in mid-March.
The Dare: Anxiety & Panic Attacks app's revenues showed an upward trend in late February, reaching nearly $1K before settling at around $752 by March's end. Downloads peaked at 647 in mid-February and then decreased to 468. The data for weekly active users was not provided.
Finally, Wysa: Anxiety, therapy chatbot experienced its highest revenue at the start of the year with $918 in early February and saw a decrease to $338 by the end of March. Downloads peaked at 740 in mid-January and decreased to 394 by the quarter's end. Active users saw a slight decline from 2.9K in mid-January to 1.9K by March's end.
In summary, the self-therapy and journaling app sector in the UK on Android has seen diverse trends in the first quarter of 2021. While some apps showed strong revenue and active user growth, others experienced declines in downloads. Sensor Tower's comprehensive data offers more insights into these trends and the industry's dynamics.