Survival Game Giants on Android: Q1 2021 Europe Roundup

The first quarter of 2021 has seen interesting trends in the survival game category for Android users in Europe. Tracking the top five games in this genre, we observe the ebbs and flows of their market performance, with data proudly provided by Sensor Tower.

Starting with Last Day on Earth: Survival, the game saw a steady revenue trend, starting at approximately $257K in the last week of December and dipping to around $152K by the end of March. Downloads showed an initial increase from 81K to 84K in the first week of January, followed by a general downward trend to 50K by March's end. Weekly active users peaked at 491K in the first week of January, then gradually decreased to 379K.

KEFIR's other title, Frostborn: Action RPG, experienced a revenue high of $110K in the first week of January, which then fluctuated and finished strong at around $91K. Downloads reached their zenith in the first week of January with 73K but saw a decline to 35K by the quarter's end. The weekly active users followed a similar trajectory, starting at 133K and descending to 94K.

Westland Survival: Cowboy Game by Helio Games had a more stable revenue journey, hovering around the $40K mark throughout the quarter. Downloads peaked at 76K in the third week of January and saw a decrease to 43K by the end of March. The weekly active users showcased growth from 219K to 309K in January, then a gradual decline to 251K.

NetEase Games' Identity V presented a revenue of approximately $47K in the last week of December, which saw ups and downs, concluding at around $34K. Downloads spiked in February and March, reaching over 10K after a slow start in January. Weekly active users remained fairly consistent, ranging from 106K to 111K throughout the quarter.

Lastly, Dawn of Zombies: Survival Game from Royal Ark had a revenue trend that started at $24K and ended the quarter slightly higher at around $29K. Downloads saw a modest increase from 15K to 18K, and weekly active users showed a slight upward trend from 36K to 40K.

For more in-depth insights and analysis, Sensor Tower provides extensive data to help understand the mobile app landscape. The performance of these survival games on the Android platform in Europe during Q1 2021 is a testament to the genre's popularity and the ever-changing dynamics of the mobile gaming market.