UK's Top 5 Zombie Games on Android: Q1 2021 Performance Snapshot

Zombie-themed mobile games continue to captivate audiences in the United Kingdom, and the first quarter of 2021 has seen interesting trends in user engagement and financial performance. Sensor Tower provides a detailed look at how these undead adventures are faring on the Android platform.

Puzzles & Survival, a blend of match-three puzzles and survival mechanics, showed robust revenue growth in Q1, peaking at approximately $66K in the last week of March. The downloads exhibited a strong start in January, reaching nearly 20K, but saw a decline to around 3K by the end of March. Weekly active users (WAU) increased steadily until the end of February, with over 45K users, but experienced a slight drop to approximately 35.5K by the quarter's close.

State of Survival: Zombie War maintained a high revenue throughout the quarter, with an impressive peak at nearly $188K in late March. Downloads began at about 13.8K but dipped to 7K by the end of Q1. The WAU remained relatively stable, with a peak of over 74K in early February, and ended the quarter with around 60K active users.

The Walking Dead: Survivors saw its revenue rise to over $53K in the last week of March, while downloads showed an initial surge in January before falling to just under 4K by the end of March. WAU started at approximately 15.5K and slightly decreased to 8.2K over the quarter.

Zombeast: Zombie Shooter experienced a revenue increase, with a notable jump to over $2K in late March. The game's downloads saw a significant spike in early February, reaching over 13K, but subsequently fell to around 4.5K. WAU saw a similar spike in mid-February with over 13K users but decreased to around 5.3K by the end of March.

Plants vs. Zombies™ had a stable but minimal revenue throughout the quarter, with the highest point at just over $200. Downloads were steady, with a slight increase to nearly 5K in the last week of March. The WAU saw a gradual increase, ending the quarter with over 25K active users.

For more insights into the performance of mobile applications and games, Sensor Tower's platform offers comprehensive data and analytics.