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As we look back at the first quarter of 2021, the automotive app category has shown some interesting trends on the iOS platform in Australia. Sensor Tower's data provides a snapshot of the performance of the top auto apps in terms of downloads, revenue, and weekly active users.
BimmerCode for BMW and MINI experienced a notable rise in revenue, starting at $198K in late December and peaking at $491K in early March. Downloads for the app remained fairly stable, hovering around 30K per week, while weekly active users saw a high of 44K in early February before settling at 36K by the end of March.
Car Scanner ELM OBD2 also saw a significant increase in revenue, with a noteworthy jump to $455K in the last week of March. Downloads peaked in mid-February at 475K, while active users showed a consistent trend, ending the quarter with 286K weekly active users.
For Carly — OBD2 car scanner, revenue started strong at $344K but saw a decline towards the end of the quarter, finishing at $77K. Downloads fluctuated, reaching a high of 60K in late March. Weekly active users showed an upward trend, increasing from 42K to 73K over the quarter.
OBD Auto Doctor car scanner saw its revenue peak in mid-January at $260K, with a dip to $93K by the end of March. Downloads showed a peak of 107K in the final week of the quarter, while active users increased modestly from 44K to 52K over the period.
Lastly, BimmerLink for BMW and MINI had its highest revenue at $250K in late February, with a closing figure of $188K in late March. The app had relatively lower download numbers, which peaked at 14K in late March. Active user data for BimmerLink was not provided.
Overall, these top auto apps on iOS in Australia maintained a steady presence in the market during the first quarter of 2021. The data presented by Sensor Tower offers valuable insights into the performance of these apps, and for more detailed analytics, Sensor Tower remains the go-to resource.