Top 5 Insurance Apps on iOS in the UK - Q1 2021 Performance Review

In the first quarter of 2021, insurance apps have shown varying trends in user engagement and downloads on the iOS platform in the United Kingdom. Sensor Tower provides a closer look at the performance of the top five insurance applications during this period.

Hastings Direct Insurance maintained a steady download pattern, with figures hovering around the 5K mark weekly. However, there was a significant spike to approximately 11K downloads in the week of March 22nd. Weekly active users showed a positive trend, starting at around 16K and peaking at over 22K in the same week.

Cuvva experienced a slight fluctuation in downloads, starting at around 4.5K and ending the quarter with a rise to roughly 4.5K. Active users remained steady, with a slight increase from approximately 11K to just over 10K by the end of March.

MyAviva saw a relatively stable download count, with numbers mostly staying in the 4K region, though dipping to around 3K towards the end of the quarter. Weekly active users exhibited a slight decline from about 8.5K to just under 8K.

Zego Delivery had a downward trend in downloads, starting the quarter at over 3K and dropping to just above 2K. The data on weekly active users for Zego Delivery was not provided.

Lastly, Admiral Insurance began the quarter with close to 3K downloads and saw a gradual increase, reaching over 4K downloads in the final week. Active users showed a positive trend, starting at around 9.7K and rising to over 11K.

For more detailed insights and data on app performance, Sensor Tower's platform offers in-depth analytics and metrics.