Australia's Top iOS Lifestyle Apps in Q1 2021: An Overview

In the first quarter of 2021, the Lifestyle category on the iOS platform saw significant activity among its leading apps in Australia. Data from Sensor Tower provides a snapshot of how these apps performed in terms of downloads, revenue, and weekly active users.

Tinder: Chat, Dating & Friends maintained its popularity with a consistent uptrend in revenue, peaking at approximately $685K in late January. While downloads showed a slight decline from around 12K to 10K over the quarter, weekly active users fluctuated, reaching a high of over 920K in early March.

Bumble: Dating & Friends App also enjoyed a healthy revenue trend, with earnings hovering around the $190K mark throughout the quarter. The app's downloads dipped from approximately 7.5K to 5K, but weekly active users saw a gradual increase, ending the quarter with over 200K.

Hinge Dating App: Match & Date showed a mixed revenue trend, starting and ending the quarter at around $63K and $69K, respectively. Downloads saw a slight decrease from nearly 6K to 5.7K, but the app's weekly active users grew, reaching over 132K by late March.

For eharmony: dating & real love, the revenue trend was somewhat volatile, with a notable dip to $15K mid-quarter before recovering to around $18K. Downloads remained under 1.2K, and weekly active users showed a slight decline, ending the quarter at around 5.9K.

Lastly, yoomee: Dating & Meet People experienced fluctuations in revenue, with a notable drop to $11K in early March. Downloads started at 666 and grew to 583 by the end of the quarter, while weekly active users increased from 1.9K to just under 2K.

For more insights into the performance of Lifestyle apps and other categories, Sensor Tower's detailed analytics provide a comprehensive look at market trends and app metrics.