Q1 2021 Performance of Top Personal Finance Apps on iOS in the UK

In the first quarter of 2021, the personal finance budgeting and planning category on iOS in the United Kingdom saw varied performance among its top applications. These insights, provided by Sensor Tower, illustrate the user engagement and financial traction of these tools.

Emma - Budget Planner Tracker, published by Emma Technologies LTD., showed a fluctuating revenue trend, peaking at $12K in the last week of March. Downloads spiked to 12K in mid-March, while weekly active users reached a high of 45K in the same period.

RoosterMoney: Kids Chores App from World Learning Ltd also experienced variability, with revenue reaching $1K during the last week of February and the first week of March. Downloads saw a modest peak at 1.4K in late March, and active users hovered around the 10K mark towards the end of the quarter.

Splitwise, by Splitwise, Inc., showed a revenue high of $665 in early March. The app's downloads remained steady, with a slight increase to 1.4K by the end of March. Weekly active users peaked at 14K in the same timeframe.

Budget Planner l Snoop Finance did not generate revenue but saw downloads more than quadruple to 2.4K by the end of March. Active users followed a similar upward trend, with a peak of 7.8K in the last week of March.

Lastly, Spending Tracker by MH Riley Ltd, with its UK-based publisher, had revenue that peaked at $880 in early March. The downloads showed a slight increase to 641 by the end of the quarter, while active users maintained a steady base, around the 6K mark.

For more detailed insights and analysis, Sensor Tower's platform provides an in-depth look into the app economy and user trends across various categories and regions.