Q1 2021 Performance of Top Virtual Fitness iOS Apps in the US

As the first quarter of 2021 wraps up, Sensor Tower provides an insight into how the top virtual fitness applications on iOS have fared in the United States. More in-depth insights can be found directly on Sensor Tower, but here we'll take a look at the general performance trends of these apps.

Planet Fitness Workouts saw a significant surge in downloads at the start of the quarter with 153K in the first week of January, eventually stabilizing to around 126K by the end of March. Weekly active users peaked in March with over 1.1M, while revenue demonstrated an upward trend, reaching 11K in the latter part of the quarter.

Fitbit: Health & Fitness, published by Google LLC, experienced a dip in downloads from 120K in late December to around 52K by the end of March. Active users remained relatively stable, hovering just above 2.3M. The app's revenue revealed a fluctuating pattern but notably spiked to 577K in the week of March 22nd.

Meanwhile, FitOn Workouts & Fitness Plans witnessed its downloads decrease from 54K in late December to 35K by the end of March, with active users seeing a slight drop from 400K to 382K in the same period. Revenue figures fluctuated, with a notable peak of 94K in late January.

Fitingo: Workouts for Women showed a consistent decline in downloads throughout the quarter, from 44K to just over 10K. Active users saw a peak in mid-January with 65K but dropped to around 30K by the end of March. Revenue for Fitingo peaked in late January at 113K.

Lastly, Peloton: Fitness & Workouts saw its downloads start at around 69K in late December, dipping to 27K by March's end. Active users followed a similar downward trend, with a peak of 398K in late December dropping to 353K by the end of March. However, revenue remained strong, peaking at over 615K in late February.

The data underscores the dynamic nature of the virtual fitness app market on the iOS platform, reflecting user engagement and spending habits in the first quarter of 2021. For further details and analysis, Sensor Tower's comprehensive reports offer a wealth of information on the app ecosystem.