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AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Wellness Apps on iOS in Latin America
Explore the Q1 2021 trends for the top wellness apps on the iOS platform in Latin America. Insights reveal the download and usage patterns without delving into the causative factors.
In the first quarter of 2021, the wellness app category showed varied performance across key players in the Latin American iOS market, according to data from Sensor Tower. Here, we'll delve into the numbers for the top five wellness apps, observing their downloads, revenue, and active users.
Calm experienced a strong start in Q1 with downloads peaking at 48K in the first week of February. The app maintained a healthy number of weekly active users, starting with 198K in late December and reaching a high of 216K in early January. Revenue trended upwards, hitting a high of 45K USD in the second week of March.
Meditopia: AI, Meditation also saw an increase in downloads early in the quarter, reaching 37K in the third week of January. The app's revenue remained steady with a slight peak of 38K USD in the first week of February. Weekly active users started strong at 190K and saw a high of 198K in the second week of January.
Productive - Habit Tracker showed a more modest performance with downloads reaching nearly 10K in the first week of January. Active users peaked at 38K in the same period, while revenue saw its highest at 4.2K USD in the first week of January.
For Gympass, there was no reported revenue, but the app's downloads spiked to over 10K in the first week of January. The weekly active users showed a gradual decline from 110K at the start of the quarter to 103K by the end of March.
Sleep Analysis - Sleeptic had a notable surge in downloads in mid-February, jumping from a few hundred to over 11K. This trend continued, with downloads reaching over 14K in early March. Weekly active users reflected this growth, starting at 5.1K and soaring to over 24K in early March. Revenue for Sleeptic reflected a positive trend, with the end of March seeing a peak at 1.8K USD.
The data from Sensor Tower provides useful insights into the performance of wellness apps in Latin America, showing how these apps have maintained user interest and activity throughout the quarter. For more detailed insights, Sensor Tower's platform holds a wealth of app performance data.
