Europe's Top 5 Apparel Apps in Q1 2021: A Sensor Tower Performance Analysis

In the first quarter of 2021, the European apparel app market saw significant user engagement, with a handful of applications leading the charge. Data from Sensor Tower provides an insight into the performance of these top apps.

SHEIN - Shopping Online maintained its popularity with downloads peaking at nearly 1.2M in mid-March and weekly active users reaching over 18M towards the end of the quarter, indicating strong growth in both metrics.

Vinted: Sell vintage clothes also experienced a surge in downloads, crossing the 1M mark in the first week of January. The app's weekly active users showed a steady increase, topping at over 8.6M by the end of March.

Zalando – Online fashion saw a more stable trend with downloads fluctuating around 300K to 400K throughout the quarter. The weekly active users for Zalando consistently grew, reaching upwards of 5.7M by the quarter's close.

Trendyol: Fashion & Trends displayed a significant increase in downloads at the beginning of February, hitting over 500K. The app's weekly active users saw a peak of nearly 19.5M in early March, showcasing a robust user base.

ZARA, while not showing any revenue, had a consistent download rate with a slight dip in mid-March to around 230K. The weekly active users remained above 3M throughout the quarter, indicating a steady engagement with the brand's app.

Overall, the top apparel applications in Europe have demonstrated strong performance in the first quarter of 2021, with growing numbers in downloads and weekly active users. For more in-depth insights, Sensor Tower's platform offers detailed analytics on app performance.