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As the auto industry continues to embrace digital solutions, auto-related mobile applications have become essential tools for vehicle owners. In the first quarter of 2021, Sensor Tower has tracked the performance of the top auto applications in Australia, offering a glimpse into user preferences and app dynamics on the unified platform. Here's a summary of how these apps fared during this period.
BimmerCode for BMW and MINI saw its revenue peak at nearly $1M in the week of March 1, with a general fluctuating trend throughout the quarter. Downloads remained fairly consistent, averaging around 100K with a slight dip to 72K in early March. Weekly active users showed a modest range, typically hovering around 90K to just over 100K.
Carly — OBD2 car scanner experienced its highest revenue of over $900K in early March, with a trend that varied week-by-week. Downloads reached their peak at 127K towards the end of March, while active users saw a gradual increase, reaching a high of 143K in the last week of March.
FIXD OBD2 Scanner revenue fluctuated, hitting a high of over $500K mid-quarter, but saw a decline towards the end. Downloads started strong at 136K but fell to 74K by the end of the quarter. Active users mirrored this trend, with an initial count of 196K decreasing to 158K.
Car Scanner ELM OBD2 showed a remarkable surge in revenue towards the end of the quarter, reaching over $500K. Downloads were consistently high, with figures generally staying above 650K. The weekly active users count remained robust, with numbers staying close to 2K throughout the quarter.
Lastly, OBD Auto Doctor scanner saw revenue grow to over $300K in mid-March before experiencing a slight dip. Downloads saw an increase in early February, maintaining a steady level around 200K to 250K, with active users peaking at 140K in early February and then stabilizing around 120K.
For more detailed insights and data on the performance of these and other applications, Sensor Tower's platform remains an invaluable resource.