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As we delve into the cryptocurrency app landscape in Brazil for the first quarter of 2021, Sensor Tower's data reveals intriguing performance metrics for the top apps in the category.
Binance: Buy Bitcoin & Crypto, despite reporting no revenue, saw a progressive increase in downloads starting at 10K in the last week of December 2020 to a peak of 67K in the final week of March 2021. The app's weekly active users mirrored this growth, escalating from 73K to an impressive 217K in the same period.
Similarly, MB | Mercado Bitcoin: criptos also reported zero revenue but exhibited robust download figures, soaring from 17K to 47K in early March before settling at 21K by month's end. The app's active users showed a steady upward trend, starting at 227K and reaching a peak of 330K in the second week of March.
Coinbase: Buy Bitcoin & Ether maintained a steady download trend, with initial numbers around 4K and peaking at 7K downloads in mid-February. The weekly active users for Coinbase consistently grew from 39K to over 61K throughout the quarter.
Trust: Crypto & Bitcoin Wallet began the quarter with modest download numbers at 3K but experienced a significant spike to 23K by the end of March. Active user counts for Trust followed suit, increasing from 10K to 44K over the three months.
Lastly, BRD Bitcoin Wallet Bitcoin BTC showed fluctuating download numbers, with notable peaks of 9K in mid-February and 7K at the end of March. Active users for BRD fluctuated but ended the quarter slightly higher at 17K compared to 16K at the beginning of the period.
For more insights on app performance and trends, Sensor Tower's platform offers detailed analytics and data for market research and competitive analysis.