Brazil's Top 5 Dating Apps Q1 2021 Performance Snapshot

Dating apps have become an essential part of the social landscape, and Brazil is no exception. In the first quarter of 2021, the performance of the Top 5 dating applications on the unified platform provides a fascinating glimpse into the dating habits of Brazilians. Sensor Tower's comprehensive data offers insights into downloads, revenue, and weekly active users for these popular apps.

Tinder: Dating, Chat & Friends maintained a strong presence with downloads hovering around the 170 thousand mark each week, peaking at nearly 190 thousand towards the end of March. Revenue saw a fluctuation between 190 thousand and 220 thousand weekly, while weekly active users showed a downward trend, starting at 6.6 million and dropping to 5.6 million by the end of the quarter.

The happn — Dating app showcased consistent revenue with minor fluctuations, ranging from 45 thousand to 57 thousand. Downloads for happn experienced a dip in February but regained momentum in March, with weekly numbers reaching around 46 thousand. This app's active users saw a peak of 1.5 million in mid-February before settling closer to 1.3 million by quarter's end.

Inner Circle showed a steady performance in revenue, maintaining between 27 thousand and 32 thousand weekly. Downloads for this app saw a significant increase in the first week of March, hitting nearly 30 thousand, while active users grew from 128 thousand to over 160 thousand during the quarter.

Lamour-Video Chat experienced growth in both revenue and downloads throughout the quarter. Revenue more than doubled, starting at 13 thousand and reaching over 29 thousand by the end of March. Downloads saw a remarkable increase, with numbers soaring from 45 thousand in late December to over 138 thousand by the quarter's closure. Active users also saw impressive growth, starting at around 50 thousand and reaching 226 thousand.

Lastly, Badoo: Dating. Chat. Friends showed consistency in revenue, with figures oscillating between 21 thousand and 26 thousand. Downloads remained robust, starting at 149 thousand and reaching up to 206 thousand in early February, before stabilizing around 182 thousand. The app's weekly active users saw a steady increase from 4.2 million to 4.8 million over the quarter.

In summary, Brazil's top dating applications saw varied performances in the first quarter of 2021. While some apps showed fluctuations, the overall trend indicates a healthy engagement in the dating app market. For more detailed insights, Sensor Tower's platform provides an in-depth look at the data behind these trends.