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As the first quarter of 2021 has unfolded, the dragon gaming category has seen a fascinating performance across Europe on the unified platform. Sensor Tower's data gives us a glimpse into how these games have fared in terms of downloads, revenue, and weekly active users.
Frost & Flame: King of Avalon, by FunPlus International AG, has maintained a strong presence with revenues starting at approximately $1.4M in the last week of December and peaking at around $1.2M by the end of March. Downloads saw an upward trend, beginning at roughly 88K and achieving around 134K in early February before stabilizing to 103K by March's end. Weekly active users showcased growth from 369K to a peak of 449K in mid-February, then slightly decreased to around 405K.
Merge Dragons!, developed by Gram Games, experienced revenues starting at approximately $674K and saw a mid-quarter spike to around $645K, ending the quarter with about $541K. The game's downloads began at 94K, dipped to around 59K, and slightly recovered to 65K by the quarter's close. The weekly active users showed a slight decrease from 1.58M to 1.52M.
Dragon City - Breed & Battle! by Socialpoint, started the quarter with revenues of around $194K and ended with approximately $205K. Downloads remained fairly consistent, kicking off with 88K and closing with 94K. The weekly active users saw a steady increase from 2.03M to a notable 2.28M by the end of March.
DianDian Interactive Holding's Dragonscapes Adventure showed an impressive revenue increase from $116K to around $254K. Downloads saw an initial 117K that tapered off to 83K, while weekly active users rose from 239K to 328K, indicating a growing engagement.
Lastly, Dragon Storm Fantasy from Goat Co. Ltd, garnered revenues starting at $119K and saw a peak of $134K in early March before settling at around $106K. Downloads began at 9K and experienced a mid-quarter high of 13K, concluding with a dip to 6K. Weekly active users initially tallied at 28K, peaked at 36K, and saw a decline to 22K.
For more detailed insights, Sensor Tower's comprehensive reports offer an in-depth look at the mobile gaming landscape, highlighting the dynamic nature of user engagement and monetization strategies within the dragon gaming genre.