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AI Insights · Timothy · April 2021
UK's Top 5 Fashion Games Q1 2021: A Snapshot of Trends
An analysis of the UK's top fashion gaming apps reveals their performance in the first quarter of 2021. Sensor Tower provides a glimpse into the download and user engagement trends of these style-centric titles.
UK's Top 5 Fashion Games Q1 2021: A Snapshot of Trends
In the first quarter of 2021, fashion gaming apps continued to engage style enthusiasts across the United Kingdom. Sensor Tower's data offers insights into the performance of these apps, with a focus on downloads and weekly active users.
Project Makeover saw a noticeable trend in the first quarter, with downloads peaking at nearly 277K in the last week of December 2020 and then gradually decreasing to around 75K by the end of March 2021. The weekly active users followed a similar pattern, starting at around 316K and dipping to approximately 363K by the quarter's end. Revenue trends showed a high of $348K in mid-January, with a slight decrease to $255K by the close of the quarter.
Covet Fashion: Dress Up Game experienced a slight increase in revenue, from $34K at the end of December to around $64K in mid-February, before a decline to $26K by the end of March. Downloads started at 4.7K and saw a decrease to 1.6K, while weekly active users showed a decline from 49K to 38K in the same period.
MovieStarPlanet had a varied revenue trend, with a peak of $16K at the beginning and end of the quarter but dipped to around $8K in early March. Downloads decreased from 5K to 3.3K, and weekly active users showed a decline from 25K to 22K throughout the quarter.
Super Stylist Fashion Makeover showed a revenue trend that peaked at $14K at the beginning of the period, dropping to around $7.5K by the end. Downloads followed a similar trajectory, starting at around 29K and declining to roughly 9.6K. Weekly active users saw a decrease from 237K to 176K.
Producer: Choose your Star is the only app that showed an upward trend in revenue throughout the quarter, starting at $3.3K and reaching $11K by the end of March. Downloads peaked at nearly 11K in early March, with weekly active users rising from 4.5K at the start of the quarter to over 16K in the same month.
For more detailed insights and data, Sensor Tower’s platform is the go-to source for understanding app performance and trends in the mobile app ecosystem.
