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AI Insights · Timothy · April 2021
Europe's Top Personal Finance Apps in Q1 2021: A Sensor Tower Analysis
Explore the Q1 2021 performance of Europe's leading Personal Finance apps. Sensor Tower's data reveals user engagement and download trends across the continent.
As the first quarter of 2021 has wrapped up, Sensor Tower provides an insightful look into the dynamics of the Top 5 Personal Finance Budgeting and Planning applications on a unified platform in Europe. Here's how these apps fared in terms of downloads and user engagement.
Money manager & expenses saw a steady increase in weekly active users, starting from 67K in the last week of December 2020 and peaking at nearly 130K by the end of March 2021. Downloads fluctuated throughout the quarter, with a notable spike to approximately 30K in mid-March.
Paylib, le paiement mobile experienced a mixed trend in downloads, beginning with around 31K and ascending to 26K towards the end of the quarter. The app's weekly active users dipped initially but gradually climbed back up, ending the quarter with nearly 40K active users.
Tricount - Split group bills had an initial surge in downloads at 57K, which then normalized to around 19K by the end of Q1. The app's weekly active users showed a declining trend from 239K to 156K over the quarter. Revenue for Tricount displayed slight fluctuations but remained under 2K for most weeks.
Bankin' demonstrated a strong start with revenue at around 10K in the last week of December, rising to a peak of over 21K in early February, and then stabilizing at approximately 14K by March end. Downloads saw a peak of 28K in early January, followed by a general declining trend. The weekly active users showed a similar pattern, starting at 372K and ending the quarter with around 334K.
Money Manager Expense & Budget revealed an impressive surge in downloads from 20K to over 43K, with a significant jump in the last two weeks of March. Weekly active users grew from 170K to nearly 198K, indicating a strong user retention towards the quarter's end. Revenue for the app maintained a steady range between 3.7K and 4.8K throughout the period.
For more detailed insights and data across various metrics, Sensor Tower's comprehensive analytics platform remains the go-to resource.
