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In the first quarter of 2021, the social networking landscape in the United States has seen varied performance across top applications on the unified platform, encompassing both iOS and Android data. Sensor Tower provides a detailed look into the downloads, revenue, and weekly active users of these leading apps.
BIGO LIVE-Live Stream, Go Live maintained a steady revenue stream, with a peak of $3 million in mid-March, indicating a rising trend towards the quarter's end. Downloads saw a downward trajectory from 230 thousand at the start of the period to 154 thousand by the end of March. Weekly active users hovered around the 1 million mark but saw a slight dip in mid-March before recovering.
Tagged Dating App: Meet & Chat experienced an upward revenue trend, soaring from $1 million at the beginning of the quarter to an impressive $2 million by mid-March. Downloads remained relatively stable, with figures around 40 thousand per week, and weekly active users were consistent, with a slight increase from 139 thousand to 135 thousand over the quarter.
Plenty of Fish Dating App showed significant revenue growth, jumping from $800 thousand in late December to over $1 million by the end of March. The app's downloads had a slight decline from 131 thousand to 89 thousand, while weekly active users saw a noticeable drop from 1.3 million to 1.1 million in the same period.
IMVU: 3D Avatar Creator & Chat saw its revenue climb from $1.3 million to $1.3 million, with a peak at the end of March. The app's downloads showed an increase from 155 thousand to 133 thousand, and weekly active users experienced minor fluctuations but ended the quarter with an increase from 892 thousand to 920 thousand.
Facebook, the behemoth of social networking, displayed a steady revenue growth, starting at $1.3 million and reaching nearly $1.5 million by the end of the quarter. Downloads began at 945 thousand and saw a decrease to 952 thousand, while weekly active users showed a slight upward trend from 221 million to 224 million, maintaining its massive user base.
For more in-depth insights and detailed app performance metrics, Sensor Tower's platform offers comprehensive data and analysis tools.