The Undead Appetite for Mobile Gaming: UK's Top Zombie Games in Q1 2021

The first quarter of 2021 showed interesting trends for zombie-themed mobile games in the UK. Compiled by Sensor Tower, the data provides a snapshot of how these games performed in terms of downloads, revenue, and user engagement on both iOS and Android platforms.

State of Survival: Zombie War, published by FunPlus International AG, experienced a peak in downloads in mid-January with nearly 50K downloads, followed by a gradual decline to around 29K by the end of March. Revenue saw a significant spike at the end of January, reaching $490K, and maintained a relatively stable trend afterward, with a slight increase to around $474K by the end of the quarter. Weekly active users peaked at over 187K in late January and saw slight fluctuations, finishing the quarter with approximately 165K active users.

Meanwhile, Puzzles & Survival by BUILDING-BLOCKS NETWORK TECHNOLOGY CO.,LIMITED, showed a steady increase in revenue, starting the year at $66K and reaching its highest at $142K in late March. Downloads hit their peak in early February at around 31K but saw a sharp decrease to just over 4K by the end of March. Active users grew impressively from 23K to a peak of 75K in early March before dropping to 53K.

The classic Plants vs. Zombies™ 2 by PopCap saw modest revenue figures, beginning the year at around $14K and ending with about $10K. Downloads fluctuated slightly but ended on a high note with over 13K in the last week of March. Active users exhibited stability, starting at 58K and growing to a peak of over 61K by the quarter's end.

Plants vs. Zombies™, also by Electronic Arts, had minimal revenue that hovered around the $400 to $500 mark throughout the quarter. Downloads saw a gradual increase, starting at nearly 7K and rising to approximately 9.7K. The game's active users displayed steady growth, from 40K at the beginning of the year to over 44K at the end of March.

Lastly, Age of Origins:Tower Defense by Hong Kong Ke Mo software Co., Limited, showed a revenue increase from $119K to $141K by the end of the quarter. Downloads, however, declined from 6.8K to just over 2K. Active users saw a slight increase from 28K to roughly 31K in early March, before dropping to around 27K.

For more in-depth insights on the performance of mobile games and applications, Sensor Tower's platform offers detailed analytics and trend data.