Top 5 Social Apps Performance in Mexico, Q2 2021

During Q2 2021, the top five social apps in Mexico displayed diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at their performance, with data sourced from Sensor Tower.

Facebook experienced consistent weekly revenue, peaking at around $51.2K at the end of March and seeing a slight dip to $40.3K by late June. Weekly downloads fluctuated, starting at 477K in late March, reaching a high of 509K in mid-April, and settling at about 410K by the end of June. Active users remained relatively stable, hovering around 80M throughout the quarter.

Who - Live Video Chat saw weekly revenue mostly stabilize between $7.6K and $9K, with minor fluctuations. Downloads varied, starting at 10.6K in late March, peaking at 10.4K in mid-June, and ending the quarter at 7.6K. Active users declined from 54.6K to 43.7K over the same period.

Bigo Live - Live Streaming App showed a mixed trend in weekly revenue, peaking at $18.9K in mid-April and dropping to $9.6K by early June. Downloads started at 33.4K in late March, dipped to 23.6K in late May, and rose again to 32.6K by early June. Active users ranged from 291K to 324K, showing a slight upward trend towards the end of the quarter.

TikTok maintained a strong presence with weekly revenue peaking at $15.3K by the end of June. Downloads showed significant fluctuations, starting at 778K in late March, peaking at 1.38M in early May, and ending at 497K by the end of June. Active users increased from 27.7M to 33.5M, showcasing robust user engagement throughout the quarter.

BuzzCast - Live Video Chat App had a steady revenue trend, starting at $7.3K in late March and maintaining around $7.6K by the end of June. Downloads saw a peak at 6.6K in late May, before settling at 5.8K by the end of June. Active users increased from 43.9K to 50.1K over the quarter.

For more detailed insights and analytics, visit Sensor Tower.