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In Q3 2021, the top 5 dating apps on iOS in Nigeria showcased varied performance trends in terms of downloads, revenue, and active users. Here is a detailed look at each app's metrics, based on data from Sensor Tower.
Throughout the third quarter, Tinder's weekly revenue fluctuated, peaking at approximately $17.7K in early August. Weekly downloads remained relatively stable, with a slight increase to around 5.3K in early September before declining to about 4.6K by the end of the quarter. The app maintained a steady increase in weekly active users, reaching approximately 72.1K in mid-September, before tapering off slightly to around 70.6K by the end of the quarter.
InMessage saw its highest weekly revenue of about $5.3K in late July, with a general downward trend throughout the quarter, closing at around $3.7K. Weekly downloads showed consistency, hovering around the 1.7K to 1.8K mark, with a minor peak in mid-September. Active user numbers were stable, with a slight dip in late August but generally maintaining around 6.1K to 6.3K.
Badoo experienced a gradual increase in weekly revenue, reaching a peak of approximately $2.2K in mid-September. Weekly downloads saw a noticeable rise, peaking at about 2.2K in early September before stabilizing around 2K. The app's active user base grew steadily, reaching approximately 44.5K by mid-September and ending the quarter slightly lower at around 43.8K.
Bumble’s weekly revenue showed an overall upward trend, peaking at around $1.1K in early September. Weekly downloads were relatively stable, averaging around 900 to 1K, with a slight peak in the last week of the quarter. The active user count grew steadily, reaching approximately 11.9K by the end of September.
Twoo's weekly revenue was relatively stable with minor fluctuations, peaking at approximately $475 in mid-August. Weekly downloads remained consistent, generally around 900 to 1.1K, with a slight dip in the final week of September. The app's active user base saw a gradual increase, peaking at around 2.8K in mid-September before dropping slightly to around 2.6K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.