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Throughout the third quarter of 2021, the insurance app market in Mexico on the iOS platform showcased diverse trends among the top 5 applications. Here we break down the performance of these apps based on their weekly downloads.
Afore SURA: Tu Afore móvil by Sura Mexico displayed a generally stable trend in weekly downloads. Starting the quarter with 1.7K downloads, the app experienced minor fluctuations, reaching a peak of 1.9K downloads in the week of August 23. However, it saw a significant drop towards the end of September, finishing the quarter with approximately 999 downloads.
Soy Cliente GNP from GNP Seguros maintained a consistent increase in weekly downloads. Beginning at 754 downloads in late June, it steadily rose to 1K downloads by the final week of September.
SMNYL Central FAD by Seguros Monterrey New York Life saw a gradual increase in downloads throughout the quarter. Starting from 668 downloads, it reached a peak of 904 downloads in the week of August 23 before ending the quarter with 805 downloads.
QMóvil from Quálitas Compañia de Seguros showed a slight decline in weekly downloads over the quarter. Beginning with 933 downloads, the numbers fluctuated and eventually dropped to around 725 downloads by the end of September.
Finally, My AXA México by AXA Seguros México had a varied performance. Starting with 496 downloads at the end of June, the app saw a peak of 529 downloads in the week of August 23 but concluded the quarter with 435 downloads.
These insights are derived from Sensor Tower data, and more detailed analytics can be explored on their platform.