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The third quarter of 2021 saw a diverse range of performance trends among the top 5 apparel apps in Chile. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.
SHEIN - Shopping Online maintained a strong presence with weekly downloads ranging from approximately 41.6K to 54.2K. Notably, downloads peaked at 54.2K in the final week of September. The app also saw an upward trend in weekly active users, starting from 1.04M at the end of June and rising to 1.17M by the end of September.
adidas: Shop Shoes & Clothing experienced fluctuating download numbers, with a notable spike to 11.7K in mid-July. Active users for the app showed a positive trend, increasing from 81.3K at the start of the quarter to 93.6K by the end of September.
ZARA saw a decline in weekly downloads from 22.4K at the end of June to around 5.7K by the end of September. The app's active users also showed a downward trend, starting from 59.9K and dropping to 39.7K over the same period.
Floryday - Shopping & Fashion had varying download numbers, peaking at 10.4K in mid-July and then declining to around 4K by the end of September. Weekly active users for Floryday remained relatively stable, hovering around 19.2K to 26.6K throughout the quarter.
Airycloth - Women's Fashion experienced a decrease in downloads from 7.3K at the end of June to 3.3K by the end of September. Active users followed a similar trend, starting at 10.2K and decreasing to 6K over the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.