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In Q3 2021, the performance of the top beauty retail apps in the United Arab Emirates showcased diverse trends in terms of weekly downloads and active users. Data sourced from Sensor Tower reveals the following insights for the top 5 applications: Bath&BodyWorks, Sephora UAE: Beauty, Makeup, Nessa, VPerfumes- Buy Perfumes, and Nice One | نايس ون.
Bath&BodyWorks, published by M.H. Alshaya Co. W.L.L., saw a fluctuating trend in weekly downloads. The app peaked at 10.2K downloads in the first week of July and experienced a low of 1.9K downloads in mid-September. Active users mirrored this variability, with a high of 12.5K in early July, dropping to 7.9K by mid-September.
Sephora UAE: Beauty, Makeup, published by SEPHORA, exhibited consistent weekly downloads, peaking at 3.1K in mid-July and maintaining around 1.2K downloads towards the end of September. Active users remained relatively stable, starting at 18.9K in late June and ending at 17.9K in late September.
Nessa, from Apps Integra Technologies, showed a steady increase in downloads, reaching a peak of 1.8K in the first week of August. However, the app saw a sharp decline to just over 100 downloads by the third week of September. Active user data for Nessa was not available.
VPerfumes- Buy Perfumes, released by V Perfumes, experienced a varied download trend. The app started with 830 downloads in late June, saw a spike of 914 downloads in early September, and dropped to 503 downloads by the end of the month. Active user data was not provided for this app.
Nice One | نايس ون, published by Nice one, had an erratic download pattern, with peaks and troughs throughout the quarter. The app hit a high of 1.3K downloads at the end of June, but numbers fluctuated, reaching as low as 111 downloads mid-July before recovering to 410 by the end of September. Active users followed a similar pattern, starting at 3.7K and ending at 2.7K.
For more insights and detailed data, visit Sensor Tower.