Top 5 Social Apps on Android in Guatemala - Q4 2021

In Q4 2021, the top social apps in Guatemala on the Android platform displayed notable performance metrics. Here's a closer look at the trends for TikTok, Instagram, TikTok Lite - Save Data, Facebook Lite, and Facebook.

TikTok saw a consistent increase in weekly revenue, starting at $1.6K in late September and peaking at $1.3K by the end of December. Weekly downloads fluctuated, with a notable peak of approximately 52K in the week of December 20. Active users remained relatively stable, averaging around 900K throughout the quarter.

Instagram experienced a varied trend in weekly downloads, with a high of 57K in the first week of October and fluctuations thereafter, averaging around 34K to 39K towards the end of the quarter. Revenue remained minimal, peaking at $42 in early November. Active users consistently hovered around 2.3M, showing minor fluctuations.

For TikTok Lite - Save Data, weekly downloads ranged from 20K to 32K, with active users gradually increasing from 292K in late September to 338K by the end of December. This app did not generate any revenue during this period.

Facebook Lite maintained steady download numbers, ranging from 18K to 26K weekly. Active users showed slight variation, averaging around 800K. No revenue was recorded for this app throughout the quarter.

Lastly, Facebook had consistent weekly downloads, ranging from 19K to 24K. Revenue peaked at $1.8K in mid-October and stayed around $1K towards the end of the quarter. Active users remained robust, with numbers around 4.4M consistently.

These insights are derived from Sensor Tower's data, where more detailed analytics can be explored.