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In the fourth quarter of 2021, the top five educational games on the iOS platform in Italy exhibited diverse performance metrics. Here’s a detailed look at their trends in weekly downloads, revenue, and active users.
Lingokids - Play and Learn from Monkimun Inc saw fluctuations in its weekly revenue, starting at approximately $2.9K and peaking at $3.5K in late November. Weekly downloads had a notable increase towards the end of the quarter, reaching 2.2K in the final week of December. Active users also showed growth, rising from 2.2K to over 3.1K by the end of December.
Smart Tales: Play & Learn 2-11 by Marshmallow Games SRL experienced a steady increase in weekly revenue, peaking at about $1.2K in the week of December 20. Weekly downloads varied, with a peak of 1.2K in early December, followed by a drop to 617 in the last week of the year. Active users consistently increased throughout the quarter, starting at 8.5K and reaching over 10.4K by the end of December.
Lingumi - Languages for kids from Novakid Inc. showed relatively stable weekly revenue, fluctuating around the $400-$500 mark, with a peak of $682 in the week of December 20. Weekly downloads were minimal, with negligible activity throughout the quarter.
Intellecto Kids Learning Games by IntellectoKids Ltd had a decrease in weekly revenue, starting at $360 and peaking at $632 in mid-October, before declining to $286 by the end of December. Weekly downloads showed a sharp decline mid-quarter but picked up slightly in the last few weeks, reaching 108 in the final week. Active users fluctuated, starting at 399 and ending at 254.
BibiLand Games for Toddlers 2+ demonstrated steady weekly revenue, starting at $302 and peaking at $383 in the final week of December. Weekly downloads were relatively stable, ranging from 69 to 153 throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.