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AI Insights · Timothy · January 2022
Top 5 Finance Apps on iOS in Italy Q4 2021
In Q4 2021, the top finance apps in Italy on iOS showed varied performance in terms of downloads and active users. Here's a detailed look at the leading apps.
In the fourth quarter of 2021, the finance category on iOS in Italy saw significant activity. The top five apps, determined by downloads and user engagement, were PosteID, Poste Italiane, Postepay, PayPal - Pay, Send, Save, and Crypto.com - Buy Bitcoin, ETH. Here's how they performed:
PosteID, published by Poste Italiane Spa, experienced a peak in weekly downloads with 84.8K in early October. However, downloads gradually decreased to approximately 33.1K by the end of December. Weekly active users showed a steady rise from around 655.6K at the start of the quarter to 752.9K in mid-December, before slightly declining to 728.2K by the end of the month.
Poste Italiane also saw fluctuations in weekly downloads, starting at 23.9K and reaching a peak of 26.4K in mid-December, before dipping to 19.5K at the end of the month. The app's active users maintained a stable range, starting at 83.2K and peaking at 87.8K in late November.
Postepay had a consistent performance with weekly downloads hovering around 17K to 20K. Active users increased steadily from 415.7K to a peak of 469.9K in mid-December, ending the quarter at 416.4K.
PayPal - Pay, Send, Save, published by PayPal, Inc., saw a steady increase in weekly downloads, peaking at 17.5K in mid-November. Active users also showed positive growth, starting at 149.1K and reaching 169K by mid-December.
Crypto.com - Buy Bitcoin, ETH demonstrated significant growth in both downloads and active users. Weekly downloads peaked at 23.9K in late November, while active users increased from 25.6K to 40.3K by the end of December.
These insights were brought to you by Sensor Tower, which provides comprehensive app performance data. For more detailed analytics and insights, visit Sensor Tower's platform.
