Top 5 Hypercasual Games on iOS in the UK: Q4 2021

In the fourth quarter of 2021, the top 5 hypercasual games on the iOS platform in the United Kingdom showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at the trends for each game based on data from Sensor Tower.

Bus Simulator : Ultimate from Zuuks Games saw a significant rise in weekly downloads, peaking at approximately 15.8K in the final week of December. Weekly revenue also increased steadily, reaching around $5.5K in the last week of the quarter. Active users grew from 33.3K at the start of the quarter to 60.4K by the end.

Makeup Artist: Makeup Games by Beauty salon Studio experienced a decline in both downloads and active users towards the end of the quarter. Weekly downloads dropped from 13.7K to just over 100, while active users fell from 31.8K to 11.1K. Revenue also saw a significant decrease, ending the quarter at approximately $317.

Magic Slime: Antistress & ASMR by Finger Art Games maintained relatively stable weekly active users, fluctuating around 5.8K to 4.6K. Revenue showed a downward trend, finishing the quarter at about $1.7K. Downloads remained low throughout the quarter, with the highest being 111 in the week of October 25.

Suspects: Mobile Detective from Unsolved Studios Limited had a mixed performance. Weekly downloads and revenue peaked dramatically in the last week of December, reaching 12.5K and approximately $4.9K respectively. Active users also rose sharply to 10.5K in the same period.

Finally, Guitar: tabs, chords & games by MWM saw a steady increase in weekly downloads, peaking at 3.5K in the last week of December. Active users followed a similar trend, growing from 4.2K to 4.6K. Revenue fluctuated slightly but remained relatively stable, ending the quarter at about $1.3K.

For more in-depth insights and data, visit Sensor Tower.