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In the fourth quarter of 2021, the top 5 personal finance budgeting and planning apps on iOS in the United Kingdom showed varied performance. Here’s a closer look at their weekly trends in downloads, revenue, and active users, based on data from Sensor Tower.
Emma - Budget Planner Tracker by Emma Technologies LTD saw a dynamic quarter. Weekly revenue peaked at approximately $15.3K in the final week of December, while weekly downloads reached 9K in the same period. The app's weekly active users increased steadily from around 53K at the start of the quarter to nearly 63K by the end of December.
YNAB from You Need A Budget LLC demonstrated a mixed performance. Weekly revenue fluctuated, peaking at about $3.6K at the end of September before settling around $1.5K in late December. Downloads were relatively low, with a peak of 414 in the last week of December. Active users remained stable, starting at 1.8K and ending the quarter around 1.3K.
RoosterMoney: Kids Chores App by World Learning Ltd showed a consistent pattern. Weekly revenue started at $1.4K and ended at $401, while downloads increased significantly towards the end of December, peaking at 1.2K. Active users remained stable, starting at 28K and peaking at nearly 30K in mid-December.
Moneyhub: Smart Budget Planner by Moneyhub Financial Technology Ltd had modest performance metrics. Weekly revenue hovered around $500, with a slight dip in early December. Downloads were relatively low, peaking at 287 in the last week of December.
Accounting・Bookkeeping Taxnote from Nonmo LLC exhibited limited activity. Weekly revenue varied, peaking at $771 at the end of September and then stabilizing around $255 by the end of December. Downloads were minimal, with a peak of 26 in the final week of December, and active users remained below 35 throughout the quarter.
For more detailed insights and data, visit Sensor Tower.