Top 5 Communication Apps in Denmark Q4 2021

During the fourth quarter of 2021, the top communication apps in Denmark showed varied performance trends in terms of weekly downloads, revenue, and active users. Below, we explore the metrics for Messenger, WhatsApp Messenger, Snapchat, Aula for forældre og elever, and Discord - Talk, Play, Hang Out.

Messenger experienced fluctuations in its weekly downloads, peaking at approximately 10K in early November before dropping to around 6.7K by early December. Revenue saw a peak of around $174 in mid-October and ended the quarter at $51. Active users showed a slight decline from approximately 1.69M to 1.65M.

WhatsApp Messenger had a relatively stable download trend with a slight dip in late November, starting at 7.2K and ending at around 5.9K. Revenue remained minimal, peaking at around $20 in late October. Active users saw a decrease from approximately 1.85M to 1.72M over the quarter.

Snapchat showed a notable increase in downloads towards the end of December, peaking at approximately 10.3K. Active users also saw an upward trend, increasing from around 1.31M to 1.43M by the end of the quarter.

Aula for forældre og elever had its highest weekly downloads at the beginning of the quarter with 2.4K, but this number dropped to 819 by the end of December. There was no reported revenue or active user data for this app.

Discord - Talk, Play, Hang Out maintained a steady download rate, ending the quarter with around 5.4K downloads. Revenue showed significant peaks, particularly around late November and late December, reaching up to $6.9K. Active users remained relatively stable, starting at approximately 346K and ending at around 364K.

These insights are based on data from Sensor Tower, where more detailed analytics on app performance can be found.