We’ve acquired Playliner!
AI Insights · Timothy · January 2022
Top 5 Cryptocurrency Apps in Europe Q4 2021: Unified Platform Performance
Discover the performance trends of the top 5 cryptocurrency apps in Europe during Q4 2021, with data on downloads and active users.
In the fourth quarter of 2021, the top 5 cryptocurrency apps in Europe showed varied performance trends. Here’s a detailed look at their weekly downloads and active users.
Binance: Buy Bitcoin & Crypto experienced a notable increase in weekly downloads, peaking at approximately 867K in the week of October 25. This surge was followed by a gradual decline, ending the quarter with around 371K downloads in the last week of December. Active users also saw a steady rise, starting at 6.1M and reaching a high of 9.1M in late November before slightly decreasing to 7.7M by the end of the year.
Crypto.com - Buy Bitcoin, ETH had a consistent increase in downloads, starting at 149K in late September and peaking at 454K in the week of November 22. The app maintained a stable user base, with active users rising from 1.3M to over 2.1M by the end of December, indicating a strong user engagement throughout the quarter.
Coinbase: Buy Bitcoin & Ether saw a steady rise in downloads, reaching a peak of 287K in late October. Although there was a slight dip in November, weekly downloads stabilized around 190K by the end of December. Active users followed a similar trend, increasing from 1.5M to a peak of 2.0M in late October, before settling at around 1.8M towards the end of the quarter.
MetaMask - Blockchain Wallet showed a steady growth in downloads, peaking at approximately 191K in the final week of December. Active users increased consistently from 377K to over 712K by the end of the year, demonstrating growing interest and adoption of the app.
Trust: Crypto & Bitcoin Wallet also saw an upward trend in downloads, with a peak of 158K in late October. However, downloads declined towards the end of the year, finishing at around 68K in the last week of December. Active users grew from 944K to a peak of 1.4M in early November, before stabilizing at around 1.2M in December.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
